Use themed products and decorations according to the season or holiday and make an effort to make your store appealing and enter into the spirit of the celebration! Group related products together so it's easy for customers to find seasonal goods, or set up a particular area of the store with themed items and clear signage. Don't forget to add promotional material and products to your window display to show customers what you have in stock for the holidays. Here are a few ways to use seasonal shop shelving displays to increase sales during the autumn and winter months:
Halloween
Give your customers a spooky experience in store for October by decorating with fake cobwebs, spiders, cardboard cut-outs of witches and monsters. You could even dress up on the 31st and stay open late to provide customers with last-minute sweet supplies, or give out free treats to visiting children! Themed stock might include:
- Sweets and treats
- Costumes
- Spooky decorations
- Toffee apples
- Halloween themed cakes and produce
- Popcorn
- Sparklers and fireworks
- Glow sticks
Christmas
Get into Christmas with carols and music, a Santa hat and cheerful staff! Start preparing for Christmas stock months in advance and set aside certain areas of shop shelving for seasonal products. Think about what customers will be looking for in your store to help them get ready for the Christmas period and add in extra products in temporary dump bins around the shop. If you need extra shelving, think about adding end bays, corner shelving units or wire stacking baskets wherever you have space. If you don't already have shopping baskets for customers, place a stack at the entrance to your store to encourage shoppers to pick up extra items as they browse. Ideas for Christmas related shelving and products include:
- Wrapping paper, cards and sticky tape in dump bins at the tills
- Stocking fillers
- Lowering the price on surplus stock for cheap presents/supplies
- Christmas decorations
- Seasonal food and drink
- Kits for making mulled wine, Christmas cake etc
- Dressing up clothes eg: Santa hats
- Christmas crackers
- Toys, books and gifts
Get your store ready for the holiday period and think about how to rearrange and restock your shop shelving to make the most out of seasonal products and promotions!
We have our full range of new shop shelving and accessories available online at Shelving4Shops including:
· Gondola shelving - Many stores choose to use gondola shelving due to its versatility and the range of widths and heights that we stock mean that it is perfect for every store. This shelving can be used to create aisles throughout your store and provide ample display room.
· Wall shelving - If you have a lot of wall space then wall shelving is an excellent way to maximise the floor space you have available. We have a range of heights and widths available to ensure you can find the perfect fit for your store.
· Shopping baskets - Placing stacks of baskets at the front of your store makes it easier for customers to carry more items. It can also help to have stacks of baskets around the store to encourage customers to pick up more items than they originally intended.
· Wire stacking baskets - Using wire stacking baskets can be a great way to fill that empty space in the corner or that open floor space you have that is too small for a full bay of shelving. The versatility of these baskets make them a great addition to any store and can be moved regularly to draw customers eyes to new displays.
· Corner shelving - The design of classic straight shelving means that often a corner is left empty or block off. The simple addition of a corner shelving unit can open up that corner and provide extra display space for products.
· Peg board shelving and pegs - Not all products that are stocked will sit well on traditional flat shelving, pegboard shelving is an excellent alternative that can, with the simple addition of hooks, easily display hanging items.
For help choosing the right shelving for your store, get in touch with us at Shelving4Shops or visit our Leicestershire showroom to browse our complete range of shopfittings and shelving accessories.
