The Versatility Of The Wire Basket!

In the world of retail, there are so many options of how to display your products that it's easy to feel overwhelmed with it all when it comes down to actually having to choose. One of the main things to bear in mind is to maximise the use of space and make sure your store doesn't look cluttered. 

If you have lots of loose items that need to go somewhere together without spilling out onto other product space, wire baskets are a great way to go. Coming in either three tier or five tier, the wire basket units are ideal for items such as single crisp packets, fruit and veg or loose toys such as balls. They are great for display, presenting the customer with an easy, eye-catching view of the product, whilst keeping the items neatly gathered together. The unit is lightweight and easily moved, making them great for temporary or window displays. The stack is a simple way to use different heights to create interest at different levels, which is a great way to attract customer attention whilst saving space! 

If you want just the baskets and have space to play with, our wire stackable baskets are another great way of keeping looser items together yet well displayed. These baskets come as individual units, but can be stacked on top of each other or used on existing shelves as a way of keeping the shelf tidy. They are great to use along the queue area to encourage impulse buys while customers are waiting. They are very versatile and are perfect for placing end of line products, promotions or sales items. Great for fruit and veg, special offers or for placing at the end of gondola units to promote that special product.

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Shop window displays

Focussing on the need for shelving in your shop means sometimes that you can overlook the obvious - your shop window, which also needs shelving to attract customers’ attention.  

Your shop window says a lot about you, as well about your products. Boring designs and flat colours will do little to stimulate a customer’s interest, whereas something that really jumps out at them as they pass will capture their attention, and encourage them to take a look inside your store. If you want your shop to be different and unique, avoid the predictable; try incorporating quirky and imaginative objects as well as the more mundane things that you stock. Humour can be a good selling point!

Products that have remained in the window for much more than a month will cease to stimulate interest. The more you change your window, the more people will stop to look.

You don’t have to be a talented artist to create a good display - just keep the display uncluttered, colourful and updated. Lighting at an angle will put focus on your products and will increase the visual stimulation, however lighting from above will create shadows, which will make your products more difficult to see. 

Your products will need to be displayed on appropriate shelving or in well-arranged baskets, both of which we can supply. Wire shelving is especially suitable as it is easily transported and simple to stock. Being lightweight, it is absolutely ideal for a changing window display, and as it's free-standing it can be placed anywhere without the need for elaborate fixtures. 

For more ideas as to how to equip your window with shelving and baskets give Shelving4shops a call on 01455 221512, or call in to our showrooms to see the stock that we offer.

Smart Refridgeration

A major part of furnishing any convenience store, supermarket and retail outlet is choosing the right equipment for displaying refrigerated cold food. It's a great time to start thinking about banishing the winter blues and preparing for a (hopefully!) warm spring and summer, when the sales of ice-cream and cold drinks multiplies. 

 Multi-Deck chillers are a great way of displaying products over several different heights, which also makes them cost and space effective. They display large amounts of chilled goods, offering exceptional viewing potential and ease of access, for both staff and customer. 

Display freezers offer huge presentation potential, great for encouraging impulse buys! You can attractively display all your frozen produce, optimising viewing and making access to them quick and easy. With chest freezers you have the option of baskets inside, making restocking simple and swift, especially ideal for storing lots of smaller, loose items such as individual ice creams. Upright freezers meanwhile, are great for creating eye-catching, eye-level displays that are hard to ignore (especially on a hot summers day!). They again use height to store products, making the most of the space in your store, while not compromising on display potential. 

 Whatever your refrigeration requirements are, we can help supply you with both new and used equipment, all in perfect working order. Simply pop into our showroom or speak to us on the phone to see how we can help!