Creating an Eye-Catching Window Display

Shop shelving isn't just for inside your store! Use retail shelving and accessories to decorate your store window and create a striking display.

Your store's window display is the first thing your customers see as they pass by, and it's important to make it eye-catching and inviting. Not only do your displays encourage customers to visit your shop, but they also present that all-important first impression of your store. If your displays are unimaginative, dusty and disorganised, people may assume that the inside of your shop is the same. 

Using posters, advertising, a range of products and some well-placed shop shelving can all help you to create a striking window display that will boost your business. Here are a few tips for putting together a great display:

• Varied shelving heights - create interest in your display by placing shelving units of different height in your window. Positioning products at different heights helps to draw attention to your display and lets you show off a variety of goods.
• Use versatile wire shelving units - wire shelving comes in many sizes and heights and provides a great base for a window display. Light and easy to move around, wire shelving allows you to change your display regularly without any effort.
• Make the best use of your space - if you only have a small area for your window display, don't over-complicate things. Choose a few special offers or popular items and create a bright and appealing array.
• Use reliable shelving - choose sturdy and hard-wearing retail shelving for your window display as these units will be moved and changed a lot. 
• Coordinate - use matching shelving, coloured packaging, Epos strips, promotional material and signage to coordinate your display for an aesthetically pleasing look.
• Promote - place seasonal goods and promotional items in clear view and use any branded posters or advertising you have to draw attention to special deals.
• Make it relevant - change your display to suit the season, local events and public holidays to show that you stock relevant products.
• Consider fitted shelving - it may be easier for you to fit shelving to your window display space for a seamless, professional look.
• Vary your display regularly - change your display regularly to prevent your storefront from looking boring or outdated. Placing fresh, new products in your window shows customers that you have a range of stock and you are attentive to your customers' needs.

At Shelving4Shops we are always updating our stock ranges. Why not come and see us and view our large quantities of new shop shelving and accessories, including:

·     Gondola shelving - This is a very popular choice of shelving in many stores, it can be used throughout your store in the front to create aisles for customers to walk down or can be used in that back of your store to create ample shelving in your storeroom.

·     Wall shelving - For narrower shops with a large amount of wall space then using gondola shelving is not always the best option to optimise your floor space. Using wall shelving utilises the floor space that you have and create plenty of shelving for your products.

·     Shopping baskets - Baskets are a great way to encourage customers to pick up more or bulkier products while they are shopping as baskets make them easier to carry. As well as placing baskets at the entrance of your store, consider placing stacks around your store, often customers will not think they need a basket but need one half way through their store. By having baskets around the store you are making it more convenient for customers to buy more items.

·     Wire stacking baskets - For those odd spaces that you have empty that are too small for a full shelving bay but are otherwise wasting space, stacking baskets can be a great filler product that can hold impulse purchase items. These baskets can also be easily moved around to provide new and interesting displays for regular customers.

·     Corner shelving - Due to the nature of straight bay shelving often corners are left empty of are blocked off and are wasted space. By simply adding in a corner shelving unit you can open up the corners of your store and utilise all the space that you have.

·     Peg board shelving and pegs - Often people do not consider items that do not sit well on a flat shelf when they are purchasing shelving. Peg board shelving is a great way to easily hang items within your store and all of our bay units fit together to ensure a seamless shelving display.

For more advice on planning your store and choosing shop shelving, shop fittings and accessories, get in touch with us at www.Shelving4Shops.co.uk. You can visit our retail shelving warehouse in Leicestershire to browse our huge product range and get expert advice on setting out your shelving, or you can call us on 01455 221512 or email sales@shelving4shops.co.uk.