Keeping your retail shelving displays appealing and interesting can help drive customers into your store and boost sales of popular, promotional and end-of-line products. The arrangement of both your shelving units and your products can have an effect on your overall revenue, especially during holiday season when placement really counts.
There are five main areas of shelving display that you need to be aware of when arranging your store:
1) Window Displays: Your window display is the first thing customers see as they walk past or into your shop. Keep your window shelving updated and intriguing with seasonal goods, bright signage and popular items;
2) Core Stock Display: This is where you display your most popular items - the products that your customers are probably specifically coming in to buy. Keeping these items in the same place helps customers find what they need quickly and easily, and these shelves must always be well-stocked, neat and tidy;
3) Promotional Bays: End bays, corner bays and promotional bays can be used to stock special items, promotional products and end-of-line stock that you want to draw attention to. Use signage and clever arrangements to give these areas impact;
4) Sale Shelving Areas: If you always place sale items in the same shelving units, customers will know where to look when they want a good deal. Mix in other promotional products to encourage extra purchases and customers will automatically assume they're saving money;
5) Counter Displays: Placing certain goods on the counter or in a line of dump bins where your customers' queue can increase impulse buys and boost your sales, especially if you display seasonal products like Christmas chocolates or greetings cards.
Moving your shelving around or changing the configuration of your store by adding pegboard shelving, magazine racking or extra shelves can help to give the appearance of newness in your shop and provide a sense of novelty to customers, encouraging them to see products they might have otherwise walked past.
At Shelving4shops we stock a large range of shelving and accessories to ensure you can find everything you need for your store, just some of the items we stock are:
There are five main areas of shelving display that you need to be aware of when arranging your store:
1) Window Displays: Your window display is the first thing customers see as they walk past or into your shop. Keep your window shelving updated and intriguing with seasonal goods, bright signage and popular items;
2) Core Stock Display: This is where you display your most popular items - the products that your customers are probably specifically coming in to buy. Keeping these items in the same place helps customers find what they need quickly and easily, and these shelves must always be well-stocked, neat and tidy;
3) Promotional Bays: End bays, corner bays and promotional bays can be used to stock special items, promotional products and end-of-line stock that you want to draw attention to. Use signage and clever arrangements to give these areas impact;
4) Sale Shelving Areas: If you always place sale items in the same shelving units, customers will know where to look when they want a good deal. Mix in other promotional products to encourage extra purchases and customers will automatically assume they're saving money;
5) Counter Displays: Placing certain goods on the counter or in a line of dump bins where your customers' queue can increase impulse buys and boost your sales, especially if you display seasonal products like Christmas chocolates or greetings cards.
Moving your shelving around or changing the configuration of your store by adding pegboard shelving, magazine racking or extra shelves can help to give the appearance of newness in your shop and provide a sense of novelty to customers, encouraging them to see products they might have otherwise walked past.
At Shelving4shops we stock a large range of shelving and accessories to ensure you can find everything you need for your store, just some of the items we stock are:
· Gondola shelving - This popular item is featured in many stores due to its versatility and the different widths and heights that are available. This unit can also be used in conjunction with our other bay units to create a seamless flow of shelving throughout your store.
· Peg board shelving and pegs - Not all products sit well on a flat shelf, for those products pegboard shelving is the perfect solution. This bay can be used for hooks when you have items to hang or can be transformed into a regular shelf when the hooks are not needed.
· Wall shelving - This shelving can be used around the perimeter of your shop floor to maximise your space and provide extra room for displaying items.
· Shopping baskets - A simple trick utilised by many stores is adding baskets throughout the store. This encourages customers to pick up more items throughout their visit as they are not having to balance items in their arms.
· Wire stacking baskets and dump bins - These are an excellent way to display impulse purchase items and sale items throughout the store. As these are freestanding they can be used to fill empty space in your store and can be easily moved to create new interesting displays.
· Corner shelving - Utilise every inch of floor space you have by using specialist corner shelving to bring life back into an overlooked corner of your store. These units can be used in conjunction with our other bay units to create a seamless display.
All in all, your shelving arrangement is dependent on the space you have available and the products you stock - and if you need help deciding on the right kind of shelving for your store, get in touch with us at Shelving4Shops and we'll be happy to advise you. 
No comments:
Post a Comment