The till area is often a space that gets overlooked by store owners. It’s a crucial area to maximise on, being the perfect place to influence customers to make impulse buys while they’re waiting to be served.
When planning your store, think about how your till area will be laid out. You can use display units to form a queueing area, which then forces your customers to walk past and stand by your items. You can use gondola units, dump bins or peg boards to direct your customers while attracting their attention to your products and encouraging last minute impulse buys.
There are other ways to make sure your customers notice and are tempted your products as they walk or stand by them. Make sure you use colours- but use them wisely. Hues such as red and yellow are proven to draw the customer’s attention, but feel free to test out other colors depending on your product, audience and store colour theme. If you have items of many colours, try grouping the similar colours together to create an aesthetically pleasing display.
Use good, clear signage to make sure no one misses your products. Advertise your low priced and sale items using big signs and a bright colour, but make sure this doesn’t clash with the colours of the products. Try using brand colours, to tie in with your business.
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