Shop Shelving Display Tips to Boost Sales

Use your shop shelving and displays to boost sales! The way your shop is laid out makes a huge difference to how well certain products sell - customers are influenced by the layout and displays within your store and the way you arrange your shop shelving can encourage more impulse buys and increased interest in carefully displayed products.

Visual merchandising and the positioning of your retail shelving drives traffic around your store, directing them to the products they want (and the products they didn't realise they wanted until right that moment!) so it's important to take some time to effectively market your products. 

First of all, your shop should be clean, tidy and easy to navigate - provide customers with as much space to move between aisles as possible, including those who are in wheelchairs or pushing buggies and pushchairs. Narrow aisles and difficulty moving around a store can be a real turn-off for customers. Keep your shelving well stocked and presented in an aesthetically pleasing way, ensuring that any signage is clear, accurate and relevant. Place complementary items together to make it even easier for customers to find what they need and encourage 'add on' sales.

First impressions count, so make sure that promotional product displays are in clear view as soon as a customer enters the store. Other promotional offers and seasonal products can be displayed on shop shelving that can be seen through the front window or on end bays at the ends of aisles. Make use of awkward areas and corners by placing impulse buys on corner bays and in dump bins so that no space is wasted.

For help with planning your store layout to maximise efficiency and sales, get in touch with us at Shelving4Shops where we stock a huge range of new and used shop shelving, including:

• Gondola shelving - A classic choice in many stores, gondola shelving is a truly versatile shelving option, we offer 4 heights and 4 widths to ensure you can find the correct size shelving for your store.
• Wall shelving - Use wall shelving to save space and utilise that back wall, this shelving sits against the wall optimising the floor space you have available and allowing you to have aisles that accommodate pushchairs and trolleys.
• Promotional end bays - The best place to put sale items is in the direct eye line of customers, not all customers are going to walk up every aisle but they will walk past the end of them to reach other sections of the store or to get to the checkout. Utilise this prime space in your store by putting sale/promotional items in end bays and use clear signage to highlight these great savings.
• Corner shelving bays - Corners are often a dead space in many stores that use classic shelving but the simple addition of corner shelving can open up that forgotten space and optimise the floor space you have.
• Magazine shelving - One of the biggest selling points of magazines are the front covers, by using magazine shelving you can clearly see the front cover and attract customers. These units can also be used to sell other paper goods where it is important to be able to see the front, like greeting cards.
• Retail shelving - Displaying retail items and making them easily accessible to customers is the making or breaking point of many stores, customers will not wait around for staff to find items for them.
• Supermarket shelving - Similar to retail shelving, customers want to be able to walk into a store with a list, grab all the items and leave. They will not wait around for someone to walk by and then wait for them to get items for them. Having items clearly displayed and easily accessible is vital in any store.
• Pegboard shelving - Some items do not work well on a flat shelf, pegboard shelving allows you to hang items allowing them to be viewed better. If you no longer need hanging space, shelves can be fixed to pegboard shelving to ensure you always have the best display options for your store.
• Dump bins and wire baskets - Using dump bins and wire baskets around the store are a great way to encourage impulse purchases or to promote sale items. This style of display can utilise a dead space of the store or can be used to create a section near the checkout so people know where to queue. 
• Shelving accessories - Customise your shelves to your store, from coloured EPOS strips to shelf dividers you can take any shelving and make it work perfectly for your store.

To view all of the products mentioned and to see our full range of products visit our website or for advice on what would work best for you and your store contact our team on 01455 221512.

New Stock: Vegetable Rack Displays

Shelving4Shops has just added another product to its ever-expanding stock range of shop shelving and shop fittings. Vegetable racks are a great way of displaying fruit and veg in an attractive way, without needing to use the more common method of tilting shelves. This great display technique frees up vital retail space, allowing you to maximise your existing shelving and display more products, helping to increase profits.
Vegetable stands can be placed inside or outside convenience stores, and provide an attractive display area at the front of any shop which may encourage customers to come in and browse your fresh produce. These compact stands are a great addition to our retail shelving and wire basket range. Other products in a similar style include:

• Wire dump bins: Dump bins are a great addition to any retail store, filling up awkward spaces and providing a place to display end-of-line products and odd-shaped goods without taking up shelf space.
• Wire stacking baskets: These baskets are designed to sit directly onto a shelf or be stacked against a wall, or at the end of a gondola run. Common uses for wire stacking baskets include displaying crisps, fruit and vegetables, hardware products and impulse buys.
• Wire shelf risers: Risers are a great way to display confectionery like sweets and biscuits, or any goods that require tilting shelves.

Alongside these new products we have our existing stock of quality shelving which we now offer in cream, black and grey:

- Wall Shelving,

- Low Gondolas,

- High Gondolas,

- Magazine Units,

- Shelves and Accessories,

- Low End Bays,

- High End Bays,

- Corner Shelving,

- Peg Board Wall Shelving,

- Peg Board Gondola Shelving,

- Peg Board Ends.

For help and advice on planning and refitting your retail store please call Shelving4Shops on 01455 221513 or visit us online at Shelving4Shops.co.uk

Dump Bins and Stacking Wire Baskets

Fitting out a retail store isn't just about the wall shelving - there are plenty of shop accessories like dump bins and baskets that can make your store more efficient and provide you with additional storage and display space. 

Dump bins are a handy and adaptable addition to your shop shelving that can fit in corners and alcoves that previously were wasting space. Placed at the end of aisles or by the shop counter, dump bins and baskets also encourage spontaneous impulse buying, and are ideal for displaying end of stock items or promotional and seasonal products, or items that are not easily stacked on a shelf.

Our standard dump bin comes in durable chrome and measures 800mm by 480mm with an adjustable base which can be placed at the height that suits your products. All our dump bins come flat packed for easy transport and can be taken apart and easily stored if you need extra space. At just £20, dump bins are a useful and effective way of creating an extra display within your store without sacrificing on space.

As well as dump bins, we stock a variety of stacking baskets and wire shelving units. Stacking baskets are perfect for fresh produce and making the most of difficult spaces within your store, while providing several tiers of shelving. Choose from 3 or 5 tiered wire basket shelving, in horizontal or vertical arrangements, or a free-standing 5 tier wire shelving unit for larger spaces. Costing from just £18, wire baskets are a very affordable option for valuable additional shelving space.

It is also important to consider how you are going to provide product information and display prices to customers in the various forms of display units. Often, dump bins or stacking baskets hold impulse purchase items so you want customers to quickly and easily see the price and product information to allow them to quickly pick something up on their way past.

For standard shelving like gondola bays and end bays EPOS shelf edge strips are a quick and effective way to display information. All of our bays are compatible with EPOS strips and can add a pop of colour to your shelving or be used in a similar colour scheme as the rest of your store creating a flow of colour throughout. If you are using dump bins or stacking baskets then EPOS strips will not be the best option for you, instead why not use other points of sale like individual product stickers, these can be really useful if customers pick up items and place them elsewhere in the store as each item has the price on it. Alternatively, pricing clips work perfectly with basket storage as they can easily be clipped onto the front or side of the basket and display all of the information a customer could need.  

To view all of the products mentioned and to see our full range of shelving and accessories visit our website Shelving4shops or give our team a call on 01455 221513.

New Shop Shelving and Accessories in Stock

At Shelving4Shops we are constantly on the look out for new quality products, and whether you have a large supermarket or small convenience store, we can be sure to have the right product to suit your needs. We strive to source cheap but reliable shelving products, and because we buy in bulk, we are able to pass on the savings to you.

We stock a great range of:

• Supermarket shelving
• Shopping baskets
• Refrigeration
• Shop fittings
• Pegboard hooks and prongs

And we have also just taken delivery of our new heavy duty zinc-plated dump bins. These are ideal for end of line stock and promotional items, or simply to encourage impulse buys. Dump bins are a versatile addition to your shop, as they can be placed anywhere around the store, filling gaps that are too small to fit traditional shelving units and displays.

Wire dump bin

As well as wire dump bins, we also have wire stacking baskets in stock, which can be placed on shelves on stacked into tiers. A common use for wire stacking baskets in supermarkets and convenience stores would be to display crisps and confectionery. Many other retail stores use dump bins and wire stacking baskets, such as DIY stores, timber yards and pet stores. These useful little units are perfect for displaying tools, pet food, workwear, accessories and other sundry items.

Wire stacking baskets in stock 

Both wire dump bins and wire stacking baskets can also be utilised to create a checkout queue. By using containers which hold products in them, you are more likely to encourage impulse purchases while people are waiting to check out. Using these storage systems to control the flow of the queue means that you can ensure aisles or entrances/exits are not blocked by those waiting and it makes it easier for customers to know where to go when they have finished their shopping.

It is also very important to ensure that items are clearly labelled and that prices can be seen at a quick glance. By having items in wire dump bins and wire stacking baskets you face the potential of customers not being able to quickly and easily find out the cost of a product, as you are attempting to encourage impulse purchases you need to have this information clearly stated. Using pricing clip signs is an affordable and popular option to ensure customers can see the information, simply clip onto the edge of the wire dump bin or stacking basket and you have all the space you need to provide information. Alternatively, promotional stickers on the individual items themselves can ensure the price is easy to view, even if the product has been moved by a customer and placed back in the wrong section of the store.

To view all of the products mentioned and to see the full range of shop shelving and accessories we stock, visit our website Shelving4shops or call our team on 01455 221513