Wednesday, 10 June 2015

Shop window displays

Focussing on the need for shelving in your shop means sometimes that you can overlook the obvious - your shop window, which also needs shelving to attract customers’ attention.  
Your shop window says a lot about you, as well about your products. Boring designs and flat colours will do little to stimulate a customer’s interest, whereas something that really jumps out at them as they pass will capture their attention, and encourage them to take a look inside your store. If you want your shop to be different and unique, avoid the predictable; try incorporating quirky and imaginative objects as well as the more mundane things that you stock. Humour can be a good selling point!
Products that have remained in the window for much more than a month will cease to stimulate interest. The more you change your window, the more people will stop to look.
You don’t have to be a talented artist to create a good display - just keep the display uncluttered, colourful and updated. Lighting at an angle will put focus on your products and will increase the visual stimulation, however lighting from above will create shadows, which will make your products more difficult to see. 
Your products will need to be displayed on appropriate shelving or in well-arranged baskets, both of which we can supply. Wire shelving is especially suitable as it is easily transported and simple to stock. Being lightweight, it is absolutely ideal for a changing window display, and as it's free-standing it can be placed anywhere without the need for elaborate fixtures. 
For more ideas as to how to equip your window with shelving and baskets give Shelving4shops a call on 01455 221512, or call in to our showrooms to see the stock that we offer.

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