Friday, 29 August 2014

Leicester Showroom

Last year we refurbished and expanded our showroom, located between Leicester and Coventry. 
We firmly believe that our showroom offers the best way for you to choose your shop shelving, as you can get a real sense of scale and see how our products would work in your store. In our showroom we have the perfect layout, so you can see how the displays work and what accessories you can use to make the most of the space you have. It's much easier to see and inspect it in the showroom, rather than on a website or in a catalogue. 

We understand that planning your shop layout can be daunting, so at the showroom we are happy to help. We can sit down and go through your shelving requirements with you to make sure you effectively use the space available to you. We have such a vast range of products, you're sure to find something to suit your needs and coming to visit our showroom will help you visualise the shelving and how it can work for you. 

Here at the Shelving4Shops showroom, we also offer a free demonstration on how to assemble and fit your shelves correctly. This means that if you're not quite the DIY aficionado, you'll know how to complete the installation of your products. If this is something you're simply not happy with or don't have the time for, let us know and we will be happy to deliver and assemble your products for you. 

So come on over to our Shelving4Shops showroom for a cup of tea or coffee and view our range of products, we're happy to discuss and advise you on any queries you may have. 

Wednesday, 27 August 2014

First Impressions

There’s no way about it, first impressions matter!

In a store, this is more important than ever in clinching those sales. People walking into your store for the first time can take a bit of time to orient themselves and ‘get used’ to your store. Therefore, what you put at the entrance to your store matters a great deal. 

Make the most of this space. It's a fantastic opportunity to grab customers attention and lure them in! You don't want the entrance to look cluttered, so an effective use of shelving to display products means customers can really feel comfortable browsing. It's a great place to put offers, to really entice people in, so again display is very important here. 

Our peg boards are a great way of experimenting with products at varying heights, creating a visually stimulating display. Sometimes products just don't sit well on shelves, due to their size or shape, which is where peg boards come in. You can more effectively showcase products in a different manner, allowing for demonstration of the product to its original capabilities. Peg boards also allow for display flexibility

The shop entrance has the highest footfall in your entire shop, it's definitely worth making the most of. Make sure you grab the person's attention and display your products as effectively as possible!

Friday, 22 August 2014

Make Those Aisles Work For You!

Aisles create direction in a store, they help a customer navigate round your shop, but they also do much more when used effectively. Aisles give the customers exposure to all your products, so with the right shelving you can display the maximum amount of products. It's well known that the more products people see, the more they buy. 

Following this train of thought, it’s definitely worth spending time planning your store layout and considering how you will order and display your products. There are a few points to take into consideration:

1) Breaking up natural spaces with product displays, for example the door to counter line. Putting a display here gives people an obstacle to negotiate, which means that they have to look at it and give it their attention. Another idea here is to use the queue area to promote products. You can even create the queue space by using our wire dump baskets to shift stock and get those last minute sales. 

2) Create aisles! They encourage movement and browsing and give customers a sense of direction, and most importantly, they give you the chance to display products! Aisles that have structure and are labelled make it easy for customers in a hurry to see exactly where the product they want will be. Our gondola units are perfect for creating aisles whilst maximising store space. You can customise these to meet whatever needs your store has. For example, we sell peg boards for more awkward products or wire baskets to contain lose items that don't sit well on shelves. 

3) Lastly, don't have dead ends! Customers will see these "traps" and will avoid them, leaving these aisles unbrowsed. Leaving the ends of aisles open draws customers into the shop and invites them to explore further. 

Monday, 18 August 2014

Making The Most Of Summer Sales

Like everyone else, at Shelving4Shops, we are keen on making the most of the summer! Summer means long, hazy days, lying in the sunshine and the summer sales! 

Summer is the favourite time of year for many, people spend more time outdoors meaning they also end up spending more time in the shops! Summer is an ideal time to revamp the look of your store and create the ultimate summer look to invite people in and encourage them to buy your products. 

Shelving4Shops understands the need for shops to change their look, which is why we supply units with adjustable shelves, leaving you free to amend your store's look as and when necessary. A store that often updates and amends it's displays and layout will create a different browsing experience for customers. They will find the store more interesting and spend more time in it, and ultimately more money! 

A fresh, airy display with products that aren't crammed closely together is going to be a lot more enticing than one that seems dark and over crowded. People are a lot more likely to respond positively to a store that they feel at ease in, where they are relaxed and can take their time to browse. Summer is a great time to make the most of a revamp to entice people to wander into your shop!

Wednesday, 13 August 2014

Ultimate Convenience.

When it comes to food shopping, one of the biggest factors that the majority of customers will want is convenience. They don't want to have to work when shopping, they want an easy experience where finding things is quick and simple. 

Convenience is something which every store design needs to take into consideration. Product display needs to be concise, clear and easy so that customers can find what they want. To make things easier for the buyers, it’s vital that you have the right shelving and display equipment. For example, Shelving4Shops has a range of shelving that you can tilt to certain angles, ideal for displaying confectionary. Pegboard backing on a unit means you can put lots of products together, keeping everything related in one place.

Our magazine shelving means you can put out lots of different products in a way that makes it easy for the customer to quickly find the specific one they are looking for. People are more likely to be put off if they have to spend a lot of time searching for a product. 

Obviously it is also important that if you are displaying fresh, frozen or refrigerated items, that you have a chiller. Shelving4Shops can offer advice on selecting and placing the right one, as it's such a vital piece of equipment and not a decision you want to make lightly. 

All of this equipment really does add up, so Shelving4Shops also stock second hand and used equipment for food stores. Visit our website to view our range of shop shelving and accessories range. 

Friday, 1 August 2014

Get Ready For Summer! (Shelving)

It’s that exciting time of year again when the sun comes out, the days are longer and everyone is just that little bit happier. And although it may not seem like it to the majority of people, summer in the retail sector is a biggie and it’s all down to the annual summer sales. 

As the days get hotter, people don’t tend to venture out into the heat to walk around shops, which is why stores all over the country implement their annual summer sale in order to attract customers out of their back gardens. Having a summer sale is also a great way of shifting the old products to make way for new season stock.

The set out of a sale is quite simple, but yet different to your normal store layout. It’s important to make it clear to customers where the sale section in your store is. The last thing any customer wants is to have to decipher what’s included in the sale and what isn’t. 

Here at Shelving4Shops, we’ve continuously stated that it’s always worth revamping your store’s layout on a regular basis, just to make it a little more interesting for your regular customers, but having a summer sale gives you the chance to reconfigure your store layout once again.

Sales in stores tend to have their own unique section, away from all of the other products which aren’t in the sale. They’re usually well sign posted with effective signage, as well as labelled with the current markdowns. Labelling markdowns can easily be done with our epos ticketing strips, which allow customers to see the description and price of each product. 

Don’t be scared to combine different types of shelving together to create the most effective sale area. Sales can be quite messy, so ensure that it’s as easy as possible for your customers to browse through a variety of different items all in one place.