Friday, 26 September 2014

Promotions, promotions, promotions!

One of the best ways to get customers into your store is definitely via promotions. Promotions immediately grab the attention of the customer and make them feel like they are getting something that they won't get anywhere else. 

Practically, promotions are great for quickly shifting stock or highlighting new seasonal products. Showcasing an average item with the right signage, positioning and arrangement can quickly boost the perception of it to a desirable item, resulting in fast sales and quick stock movement. 

To effectively display these promotions, you need to place them at particular points in your store, where they will grab the most attention. Shelving4Shops offers a selection of end bays that are ideal for promotions and fast selling lines. Our end bays are also perfect for hiding the end of a run of gondola, giving the aisle a clean and professional look to your store. As with all our shelving units, an end bay is versatile and adjustable, with removable shelves which can be replaced by peg boards if needed. This means that end bays can be used to promote any product, simply by adjusting the shelving or peg board to accommodate any display.

Thursday, 18 September 2014

Used Shop Shelving at Shelving4Shops

Whether you’re on a tight budget, having a revamp or you just need to sell your current shelving fixtures, we can help. 

Here at Shelving4Shops, we buy and sell used shop shelving and equipment. We pride ourselves on providing a wide range of both new and used supermarket shelving in our large warehouse facility based in the Midlands. 

If you’re having a revamp of your store and need a helping hand, we specialise in the removal of large shelving fixtures and equipment from some of the UK’s biggest well known supermarkets, as well as small convenience stores. 

Our highly experienced team are on standby, ready to dismantle and remove your current shelving fixtures in a quick, but safe manner. We will work to a time scale that suits you best, even if you have a large amount of space with a limited time scale- we will work with you every step of the way to ensure the job gets done. 

Purchasing used shelving units are ideal if you’re on a tight budget. Depending on the size and availability of the fitting, having used shop shelving can save you money. It’s important to consider the fact that used shop shelving tends to be quite large in size and deep in depth, so it’s important to plan your shop layout before making the decision to purchase used shop shelving. 

If you need a hand planning your store layout, or just simply want to check availability, give our friendly sales team a call today on 01455 221512.

Friday, 12 September 2014

Combining Your Shelves

The secret to a successful store is great customer service, attractive products and prices, and a unique store layout. Having a layout that’s just a little bit different can make a huge difference from your customers perspective, and it also gives them good reason to visit your store on a regular basis, knowing that they’ll be experiencing something different each time they visit. 

The key to a unique store layout doesn’t just involve having a layout that’s interesting from a customers perspective, it’s about combing a variety of heights and levels with a mixture of products that catch the customers eye, and in order to create variety, you need to combine your shelving. 

Although having sections for each type of product can help customer navigation, it can be a little mundane for the customer to browse through, especially if the layout doesn’t change on a regular basis. Combining a mixture of wall shelving with pegboards adds variety and substance to what can be a dull layout. If you find that you have a little extra room in the middle of an aisle or at the end of a shelving unit - dump bins, wire stacking baskets and shelves add a great depth to your store, as well as enhancing the customers journey entirely. 

Although it may make sense to keep your different types of shelving together, combining your shelves adds a great touch of contrast to your store. 

Monday, 8 September 2014

Visual Merchandising

Visual Merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. It is a merchandising technique which effectively utilises the design of an environment by visual communications, lighting, colours and music to stimulate customers perceptual and emotional response, and ultimately to affect their purchase behaviour. According to research by Dunne and Lusch (2005), store environment is an important element in retailing given that 70% of purchase was an impulse buy or unplanned purchase. 

In terms of your store, the presentation and feel of the store plays a key factor regarding buying activity, so you could use themes to vary the feel of your store periodically. Tempting as it is, try not to limit your themes to the four seasonal ones, Spring, Summer, Autumn and Winter, but instead try and think outside the box to implement some more original ideas. For example, you could use Valentine's Day, Mother's Day, Halloween, making these work for you depending on your target audience. Practically, this means using good display equipment to create your displays with your promotional products showing in the best light they can. Adding a promotional gondola unit at the end of a bay or near a till point is a great way to get extra sales from customers. In particular, a promotional gondola unit placed at the front of a till point will encourage customers to purchase extra impulse buys as they capture the customer's attention while they are waiting to pay, a purchase that requires no effort to pick up.

Variation on your theme will keep your store looking fresh, with updated displays meaning customers will come back to your shop again and again for a new browsing experience each time. It is easy to use and Shelving4Shops wide range of display equipment can help create those displays that push for those extra purchases from customers. 

Tuesday, 2 September 2014

Winter Is Coming

The sun is shining, the air is warm and the days last until late evening, so it’s hard to believe that the majority of stores are already making plans for winter.

With winter comes Christmas, which is one of the biggest events for those in the retail industry, which is why it takes months of preparation beforehand. The whole layout of a store tends to change when Christmas occurs, and such a dramatic change can’t simply happen within a day, which is why the majority of stores are now having their annual summer sale in order to shift old stock to make way for the new. 

Customers tend to want a completely different experience when shopping for Christmas, which is why it’s important to consider the stores layout from a different perspective. Here at Shelving4Shops, we have a variety of shelving units and accessories that can be used for your Christmas store layout. With a variety of different heights, widths and depths, it’s easier than ever for you to develop your store layout to the best of it’s abilities. 

If you need help planning your store layout, or just require some more information, give our friendly team a call today on 01455 221512.