Thursday, 13 December 2012

What is Gondola Shelving?

A question we get asked all the time is: "What is gondola shelving?" Many of our customers want to know:

  • Is it a make of shelving?
  • Is it a design of shelving?
  • Do I need gondola shelving?

A gondola is a double-sided bay with retail shelves on each side. Gondola units are free-standing, designed to merchandise the centre of the shop floor. Gondola shelving units are made from heavy duty steel components which are interchangeable so that you can create any number of shelving configurations according to your needs. A standard backing for gondola shelves is plain back panelling, but peg board backing could also be used depending on the unit.

All retail shelves can be tilted at an angle - this is most commonly used when displaying confectioner goods or fruit and vegetables. Shelf risers can also be added to the shelves to keep products in place and stop goods sliding out.

Another advantage of using gondola shelving is that they maximise floor space and divide the store, creating aisles and giving a direction to traffic flow. This encourages shoppers to explore parts of the shop they might normally have missed, helping to increase impulse buys and additional purchases.

Promotional bays can be placed at either end of a gondola run. This will give a clean look to the store and add impact to promotional displays, giving a striking first impression to shoppers as they enter the store. An end bay can be used with shelves or can be fitted with peg board backing. Alternatively, wire stacking baskets can be added or placed on the base shelf of the unit to display crisps or hardware items.

Call Shelving4Shops on 01455 221512 for expert advice and help planning your store update or refit. You can also visit our shop fitting showroom Asfare business park, Wolvey, Leicestershire, lE10 3JG.

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