Friday, 4 January 2013

Refrigerated Retail Shelving

Having a refrigerated shelving unit in your retail store can be a great way to increase sales as more and more customers opt for fresh produce and goods. The positioning of a refrigerated shelving unit can actually influence shopping behaviour and increase impulse buys, too! By placing your refrigerated shelving at the very back of the store, customers will have to walk all the way through the shop to get to it - this means passing several other shelves or aisles of goods, exposing them to other potential purchases they may have not realised they wanted beforehand.

Having the option of a chiller in your store greatly increases the variety of produce you can stock, also - from drinks to dairy products, fresh fruit, meat products, snacks and ready meals, frozen food and ice cream. You may decide that alongside your refrigerated unit you may want a coffee making machine or additional fresh produce such as baked goods. Research has shown that the appearance of fresh products greatly improves the customer's opinion of a store, and by making fresh stock available, you will potentially increase your sales.

It's important to think about space and budget when looking at chillers, however, as they take up a significant space within your store and will also affect your electrical bills as they require constant power. It's always best to choose a refrigerated shelving unit with a good eco rating to help keep bills low. If you're not sure how a chiller will fit within your existing shop shelving configuration, give us a call or pay us a visit and one of our experienced staff will be able to talk you through your options. We have a long relationship with Platinum Cooling for our clients who need refrigerated shelving, chillers or freezers for their retail shelving, and between us we will be able to find the right option for your retail needs.

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