Shelving isn’t just about displaying and holding products. It’s about making the most out of what space and merchandise are available and help establish a good customer reputation and shopping experience.
Large stores can be quite daunting for customers to shop/browse in. Sometimes the customer simply has no idea where to start, so it’s important to make sure it’s as easy as possible for them to navigate through. This helps provide a more efficient shopping experience for the customer, and helps provide you with a positive customer reputation.
However we understand that sometimes it can be difficult to make such a large space look full and complete. Spare spaces and empty looking shelves don’t quite give off the ideal impression towards customers. It can make the store appear as if it’s unmanned, or as if it's going out of business. It also makes shopping more difficult for customers to find what they’re looking for.
Large amounts of stock tend to come with large stores, so it can be tempting to just dump as much stock as possible to fill up an empty void. Many people don’t bother using such a large space to its best capabilities. They tend to just see a generous amount of space and fill it up with as much stock as they possibly can with no strategy behind it whatsoever. This isn’t in the best interests of the store, or for the customer in that matter. Displaying as much stock as possible isn’t the best tactic, it can look messy, dishevelled and can actually counteract sales altogether as it’s harder for the customer to shop and navigate through.
Shelving units that are deep allow you to have displays that are full with merchandise, giving off the impression of a well established company and business. Of course, it entirely depends on how much stock and merchandise you have in the first place. If you have large amounts of stock it can be easy to fill up the shelving units, however when you have low amounts of stock, it’s best to make the most out of what you have.
Gondolas are useful for creating aisles, which fit perfectly within large store spaces. Sometimes large store spaces can appear to be baffling, and can sometimes dishearten customers from shopping. Customers don’t want to have to make an effort to shop, they want to be navigated and directed through to what they want. Aisles are a great way of ensuring easy navigation and encourage customer traffic flow.
For more information on our range of retail shelving products you can email us direct on firstname.lastname@example.org or call on 01455 221512.