Thursday, 13 November 2014

Spice Up Your Store

Think of your convenience store as a blank canvas. There is so much potential to make your store stand out to get your store talked about and attract more customers. You can develop your own theme and really get creative to draw customers into your store and get those products flying off the shelves.

To start with, why not draw up a floor plan to get an idea of how you want your store to look and to be laid out? Make sure your aisles are not too narrow and there is plenty of lighting as people don't like to be in spaces that feel claustrophobic! Remember, you can use gondola shelving to create your aisles. Shelving4Shops has a range of different heights (from 1.4m to 2.1m high), so have a think about how high you want your aisles to be. Something to bear in mind when deciding on product placement is that people are more likely to take notice of products that are face height, so for things that are above or below, it may be worth investing in some quality lighting to make sure lower or higher products get noticed. Also make sure your customers know what the prices are, so take a look at Shelving4Shops shelf barkers to make sure they have all the information they need to make a purchase. 

There are loads of great store design ideas to take inspiration from. Vintage themed stores are increasingly popular, as are retro colours such as pastel blues, yellows or reds. You can always pick up vintage furniture and quirky decorations at charity shops, for example, so keep an eye out and get creative and inventive! Remember that although decoration costs time and money, the return will be worth it. Unique, stand-out stores really get talked about and people will make the effort to come specifically to your store if they've heard it talked about! 

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