One of the most important things to consider in your store is how to keep customers coming back. Offering regular promotions will make sure customers keep coming back to check what bargains they can get.
It’s therefore important to create promotional displays that are visible from outside the store, whether this is in a window or a doorway. The signage needs to be clear and a reasonable size so it can be read at a distance. Colours need to be eye catching and vibrant to attract attention, but they also need to be consistent with sale and company colours. Frequent, in store sales will entice people to make impulse purchases and tell their friends about you.
Promotions are also more likely to increase brand awareness, so if you have a new product or supplier that you need to promote offering discounts and creating displays to advertise this will increase awareness and push sales. Make sure you allow room in your marketing budget for promotions and sales such as these. If you’re not getting enough customers to offset the cost of an in store promotion, you may end up losing money.
Why not add an incentive to spread the word about your business by offering the chance to enter a giveaway competition - all the customer has to do is refer a friend and fill in their details for the chance to win an exciting prize. You also will gain a database of email addresses which you can then use to market back to! Let us help you with your store today @http://www.shelving4shops.co.uk/about-us