Tuesday, 26 February 2013

Shop Shelving Display Tips to Boost Sales

Use your shop shelving and displays to boost sales! The way your shop is laid out makes a huge difference to how well certain products sell - customers are influenced by the layout and displays within your store and the way you arrange your shop shelving can encourage more impulse buys and increased interest in carefully displayed products.
Visual merchandising and the positioning of your retail shelving drives traffic around your store, directing them to the products they want (and the products they didn't realise they wanted until right that moment!) so it's important to take some time to effectively market your products. 

First of all, your shop should be clean, tidy and easy to navigate - provide customers with as much space to move between aisles as possible, including those who are in wheelchairs or pushing buggies and pushchairs. Narrow aisles and difficulty moving around a store can be a real turn-off for customers. Keep your shelving well stocked and presented in an aesthetically pleasing way, ensuring that any signage is clear, accurate and relevant. Place complementary items together to make it even easier for customers to find what they need and encourage 'add on' sales.
First impressions count, so make sure that promotional product displays are in clear view as soon as a customer enters the store. Other promotional offers and seasonal products can be displayed on shop shelving that can be seen through the front window or on end bays at the ends of aisles. Make use of awkward areas and corners by placing impulse buys on corner bays and in dump bins so that no space is wasted.
For help with planning your store layout to maximise efficiency and sales, get in touch with us at Shelving4Shops where we stock a huge range of new and used shop shelving, including:
  • Gondola shelving
  • Wall shelving
  • Promotional end bays
  • Corner shelving bays
  • Magazine shelving
  • Retail shelving
  • Supermarket shelving
  • Pegboard shelving
  • Dump bins and wire baskets
  • Shelving accessories

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