Saturday, 29 June 2013

A Guide to Chillers and Refrigerated Shelving

Incorporating a chiller or freezer into your store shelving can allow you to diversify your stock and provide a space for fresh, refrigerated or frozen produce. More and more convenience and retail stores are adding refrigerated shelving to their shops to bring in extra customers and boost sales - will it work for you?

Before you choose a refrigerated shelving unit, there are a few things to consider:

Shelving Space: A chiller or freezer takes up a substantial amount of space in a store, and will need to be placed against a wall with easy access to an electrical socket. Make sure your refrigerated unit will fit with your other shelving units, or that you can adjust your shelving arrangement to accommodate it. (If you need help planning your shop shelving configuration, get in touch with us or pop into our shelving showroom!)

Positioning: Chillers are best placed at the back of your store so that the high number of customers who come into your shop to buy a drink or fresh produce will need to walk past a range of other products to do so - thus exposing them to a variety of spontaneous buys! As with any shelving, make sure your refrigerated unit does not make movement around the store difficult, or close up aisles or doorways. You will need enough space for a wheelchair or pushchair to pass by, and adequate manoeuvring space for you to restock and carry out maintenance on your machine.

Adjustable shelving: A useful aspect of a refrigerated shelving unit is the ability to adjust the shelves to accommodate different sized products according to your current stock. This makes restocking much easier and ensures you can maximise space. Cleaning is much simpler when you can remove each shelf individually, too.

Economic power: It's always best to go for the most economic machine you can afford. Not only is it better for the environment but it will save you money on electricity, as well! All the chillers and freezers at Shelving4Shops are energy efficient and highly rated.

Lighting: Another handy addition to any cooler or freezer is built-in lighting. Predominantly for chillers with doors, this feature allows for easy browsing and presents your products in a pleasant light. Chiller lighting should be fitted with LED bulbs which will last longer, produce less heat, and save on energy. If your chiller doesn't have in-built lighting, ensure that your store lighting adequately lights the products in your shelving unit.

Temperature: It's important that you have a thermometer either built into your refrigerated unit or attached to it so you can make sure your products are kept at the right temperature. You don't want your ice cream to melt or your fresh produce to go off, do you? With an in-built thermometer, you can easily keep track of your chiller's temperature and ensure that it is adjusted when necessary. Checking the temperature of your refrigerated shelving unit should become part of your regular maintenance routine. And on that note, one final consideration...

Maintenance: As with all your shelving units, regular maintenance keeps your refrigerated units in great condition and looking great. Chillers and freezers should be kept clean and in good working order if you want to get the most out of your investment, and any electrical goods need to be checked according to health and safety guidelines. If you're in any doubt about the condition of your refrigerated shelving, get in touch with Fridge Freezer Direct by calling 0845 6800 695 or visiting

For all your shelving needs, including chillers, freezers and coolers, visit Shelving4Shops or call us on 01455 221512. 

Ensuring your cooler or freezer possesses these 3 features will allow you to get more bang for your buck.

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