Tuesday 18 February 2014

Organise Your Shop Shelving for Maximum Sales

Retail shelving is the building blocks of any store - a neat, tidy, well-organised shop with high quality shelving can create success from simply being designed in the right way to maximise the shopper experience and encourage more sales. 


  • Pegboard shelving works well for smaller items that need to be hung from pegs, or for when you have a wide variety of different shaped and sized products, for example in a pet shop;
  • Gondola units are a double-sided freestanding form of shelving that provides a space-saving way to create aisles in your store;


  • Shopping baskets - By having stacks of baskets at the front of the store and dotted around the aisles you will encourage customers to purchase more items as it is easier to carry them in a basket than with their hands.
  • Peg board shelving and pegs - Not all products sit well on classic flat shelving, our range of pegboard shelving allows you to hang products to ensure they are displayed in the best way possible. All of our bays can be slotted together to ensure a seamless shelving display.
  • Corner shelving - Utilise every inch of floor space you have in your store by using specialist corner shelving to bring life back into an overlooked corner.
  • Wire stacking baskets - These are an excellent way to display sale and impulse purchase items in your store. As these are freestanding they can be used to fill empty spaces and can be easily moved to create new interesting displays.

When planning your store you'll need to take into account the size of your shopping area, the position of your shop counter and whether you will be using gondola shelving to turn floor space into aisles. The type of retail shelving you choose will depend on the products you'll be stocking:

There are other ways to organise and arrange your store to help make it as inviting and enticing as possible. Using different materials gives different effects according to your store's intended atmosphere - glass gives a high quality appeal while wood can appear rustic, clean and crisp plastic looks clean and tidy while metal offers a contemporary look. For a professional appearance, your shelving should stay well stocked and in good condition - not too empty nor overcrowded, and always clean and free from cracks or breakages. By arranging your shelves at equal or similar heights with complementary products kept together, the aesthetic of your display will be attractive and interesting. Signage and displays should be kept up to date and changed regularly to give a sense of novelty for regular shoppers - keeping a particular shelving unit aside for promotional items and special offers allows customers to know exactly where to find a bargain at every visit. And why not be creative with your retail displays? Add in seasonal decorations or create a theme using colour schemes and signage - give your store a personal style and your customers will remember you! 


No comments:

Post a Comment