Gotta love the Summer Sales!

Everyone loves summer - the long warm days, the outdoor meals and the light evenings. One of the most exciting things about summer for stores is the potential for creating stunning summery displays and increasing sales. During shopping trips in the summer, the heat is often tiring, so cool, air conditioned stores are refreshing sanctuaries for customers.

The potential for window displays is limited only by your imagination - and it doesn’t have to cost you an arm and a leg! You can use craft materials and textiles to create summery scenes and entice customers in. It’s the perfect excuse to bring in crazy bright colours, including both neons and pastels.

Beach or swimming pool scenes are always a winner when attracting the attention of passers by. Why not visit a charity shop to see what little bits and pieces you can pick up on the cheap to dress your window or store with? Even if you don’t need the clothes, you may find cheap items worth buying for the fabric to use as a backdrop or to wrap around furniture to carry a theme throughout the decor. Create a beach theme with sand, blue material for the water and why not create some clouds with cotton wool? None of this costs too much money and can be the difference between a customer walking by your store or stopping to enter because the display caught their eye. Make sure you click rss to keep updated for everything shelving4shops!

Presenting Wine the Shelving4Shops Way!

There is little more tempting, for the wine lovers among us at least, than the elegant presentation of a wine tower within a store. Wine bottles are quite the prettier grocery item, with a variety of bottle shapes and colours that can make for an eye catching display. When done correctly, the presentation can suggest sophistication and fine dining, something that many people aspire to do in their own home, with adventurous cooking and those extra special meals.

When trying to entice people to buy wine, the way it’s presented definitely makes all the difference to attracting customers. Clearly labelled, with special offers and enticing deals, means people will wander over and browse what’s available. A wine tower is a great promotional tool, with an attractive display of bottles that doesn’t take up much space if your store is on the smaller side. Using height instead of width, a wine tower is also a quick means for a customer to pick up a bottle as they’re passing by.

http://www.shelving4shops.co.uk have a great range of wine tower displays in both black and silver, adding a modern touch to the appearance of your store. Each tier has a wire balcony to prevent the bottles being knocked to the floor and broken, while allowing for easy removal and re-stocking.

Security In Store

When it comes to protecting your store, there’s little more important than keeping an eye on your products and making sure theft isn’t an issue. When you’re running a store, it’s impossible to watch every corner and every aisle, so it’s definitely worth investing in some anti-theft devices to deter any thieves from potentially costing you a lot of money.

Stolen goods can put a huge strain on the budget of smaller companies or new businesses, so spending a little money to deter thieves in the first place is a wise move.

While gadgets such as CCTV or surveillance cameras are a great way to capture and record any untoward activity in your store, the systems can be expensive and costly to have installed. A cheaper option which is ideal for small or new stores is to have security mirrors positioned so you can see every part of your store from a single point - the till area, for example.

Shelving4Shop’s convex security mirror comes with a flexible mounting arm to allow you to adjust the angle and cover those awkward blind spots. The mirror has a diameter of 400mm and is fitted with circular safety glass. Priced at just £24.99, it’s the perfect way to deter thieves and make sure you can keep a watchful eye on the rest of your store without having to leave the till area.

Promotions Promotions Promotions!

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One of the most important things to consider in your store is how to keep customers coming back. Offering regular promotions will make sure customers keep coming back to check what bargains they can get.

It’s therefore important to create promotional displays that are visible from outside the store, whether this is in a window or a doorway. The signage needs to be clear and a reasonable size so it can be read at a distance. Colours need to be eye catching and vibrant to attract attention, but they also need to be consistent with sale and company colours. Frequent, in store sales will entice people to make impulse purchases and tell their friends about you.

Promotions are also more likely to increase brand awareness, so if you have a new product or supplier that you need to promote offering discounts and creating displays to advertise this will increase awareness and push sales. Make sure you allow room in your marketing budget for promotions and sales such as these. If you’re not getting enough customers to offset the cost of an in store promotion, you may end up losing money.

Why not add an incentive to spread the word about your business by offering the chance to enter a giveaway competition - all the customer has to do is refer a friend and fill in their details for the chance to win an exciting prize. You also will gain a database of email addresses which you can then use to market back to! Let us help you with your store today @http://www.shelving4shops.co.uk/about-us

Shelving4Shop Come On & Get Your Fruit & Veg Outside!

There’s no two ways about it. A colourful display of fruit and veg is a truly enticing sight. It grabs a passerby’s attention and tempts people into the store to see what other treats lie inside. Fresh produce is a great way to show off your shop’s wares, however you don’t want to leave it outside - and lugging heavy boxes of fruit and veg inside every evening is not a viable option if some staff can’t manage the weight.

Instead, consider http://www.shelving4shops.co.uk/ outside display unit, which sits on sturdy castor wheels, allowing you to move the entire display with ease. Shop staff can then put the produce away each night and wheel it back out again every morning. There’s no lifting and you can lock the castor wheels to ensure your display doesn’t move once it’s in place. The display unit comes in a range of different lengths to work with the space you have available, maximising the advertising potential you have from your produce display.

The tough, plastic vegetable trays come with the frame and keep your produce safe and clean. Again, the trays are available in a range of different sizes to match your frame, allowing you to customise the display and make sure it works perfectly for your store.

Christmas is just around the corner…

Well, it’s not far off in terms of retail and it’s essential to make sure you’re ready way in advance of the Christmas shopping period. There’s a lot to plan, so here are a few pointers to get you started…

Plan your staff cover so you have enough people to look after all your customers. You don’t want to have long queues because you only have one till open, as you’ll end up with customers putting things down and walking out when they get bored of the wait. Make sure if anyone is on holiday during the Christmas period you have sufficient cover to make sure staffing levels are going to cope with the increase in customer numbers. 

Plan your products carefully, with the right seasonal products that will make great Christmas gifts and tempt customers. Make sure you’ve got enough stock to ensure you don’t run out and leave anyone disappointed. 

Give yourself a goal - take a look at last years sales figures to give yourself something to beat. How will you do this? More stock? More promotions? Put a plan together to help you meet this target.

Don’t forget to plan for your January sales too - what items will be in the sale, what displays will you have to let your customers know what items are included? Don’t forget you can customise existing displays or create new ones. 

Click here to find great new and used shelves and display units at Shelving4Shops, all at great prices!  

Making Your Convenience Store Convenient!

When you visit a convenience store, you’re often in a bit of a hurry - you might be popping in on your way home from work, trying to get round the store with a couple of kids in tow or simply doing a food shop when hungry (always dangerous!), so you want to get your food out of the door and home to eat in as short a time as possible. So what’s more frustrating than finding there’s no shopping baskets or trolleys to hand, meaning you have to balance your items in your arms, making life even more difficult and time consuming - especially if you have a child who wants to be carried too!

When considering the layout of your store, don’t forget to make space to put your baskets and trolleys. You need to ensure they are as close as possible to the door, without being in the way or creating a trip hazard. Neatly stacked baskets will encourage customers to grab one as they pass by- and having a basket encourages them to buy more as they have an easy way to carry all their goodies!

Shelving4Shops has a great range of sturdy baskets available, in blue, green, red and black. They’re all lightweight and easy to carry, with a comfortable handle which is easy to grip. The baskets all stack neatly, while Shelving4Shops also sell a basket stacker, which adds a clean, professional image to your stack of baskets- it also raises them up off the floor, making it easier to customers (particularly the elderly or disabled) to pick up. The basket stacker comes on small caster wheels, allowing you to easily and safely move around stacks of baskets. This makes it great to place by a till, so when customers empty their baskets, you can then simply wheel the stack back to the door- making your life easier, quicker and more convenient!