Get The Message Across!

One thing most customers really hate is having to ask the price of something. Whether the product has been picked up and put down in the wrong place, or whether you’ve committed the crime of forgetting to put a price label on, it will still result in the same undesirable consequence - the customer will abandon the item.

When looking at shop shelving for your store, it’s essential to put some thought into the detailing you’ll need to add to make sure those shelves work for you. You need to let your customers see how much each item costs, making it clear which price is for which item. Customers won’t spend long working this out and if they can’t see a price at a quick glance, they’ll more than likely put the item back down again.

Don’t miss out on a sale, make sure you always let your customers know how much something costs by using price tags or Epos strips across the front of your shelves. These are available in a variety of different colours, so you can match them to your brand colours to add continuity and a smart touch to the appearance of your store. Make sure the price is clear (and if it’s per kg, for example, or per item/box/pack, etc) and ensure your item is clearly labelled so the customer doesn’t have to deduce for themselves which product the price label is referring to. This is especially important if you have several different sizes or weights of a particular item.

Shelving4Shops have a great range of Epos strips in a range of colours at unbeatable prices! Kit your shop out now and make those shelves sell for you.

How High Should Your Shelves Be?

Shelving height should be determined by a number of factors, including ceiling height and the type of products being placed on the units. There is no hard and fast rule about the heights certain items should be at, so first and foremost take into consideration the message you want to convey about your store and how you want customers to perceive your brand.

As a general idea, taller shelving conveys a sense of a bigger volume of products, with a wider selection and lower or discounted prices. Shelving at a lower height says more high quality, bespoke products, more expensive and limited selection, with a more intimate shopping experience. You can use this guide to add a variety of different feature points in your store, to add sale areas, speciality areas and broader, more generic areas to shop in. You can also use this to segregate sections and create departments.

Ceiling height shouldn’t make a difference to the height units you choose, so base your choice on the products you sell and the impression you want to convey to your customers.

Making The Most Of Summer Sales

There’s no denying it- every customer loves a sale, knowing they’re saving money with their shopping, grabbing bargains and making the most of the low prices you offer.

Summer is a great time to offer a sale, while everyone’s mood is just a little bit better as the sun is shining and the weather is (hopefully!) behaving! People are more inclined to shop and to take their time while browsing your products, so make sure you take full advantage of this, luring people out of their back gardens and into your store.  

So how can you make sure you make the most of this? Here are a few tips for luring in those customers and increasing your sales!

• Signage, signage, signage! Place brightly coloured signs to advertise your sale and grab the customer’s attention. Make sure your window displays shout about your sale in a way that a passer-by can’t fail to notice!

• Ensure that customers know exactly which area of your shop holds the sale items. No one wants to have to stand and fathom out what’s included in the sale and what isn’t- this is a sure turn-off to purchasing!

• Identifying your sale area is a great chance for your to revamp your store’s layout, to give customers something new and fresh visually when they enter your store.

• Sales can get messy, so ensure your items are laid out on shelving that has plenty of room for everything to be picked up and put down again

• Get creative - don’t be afraid to combine different types of shelving. Put a variety of  combinations together to create the most effective sale area and display your products in the best way.
  
  

Shop Racking

To truly show off what you have to offer to customers, it’s worth putting some time and thought into how you display your wares and the equipment you’ll use to hold your products. Take into account the type of store you have and what sort of items you’ll stock to make the right choices for your business.

Depending on your products, you’ll need to look at different types of shelving, from magazine racking to gondola shelving. It’s also worth considering extras like dump bins where you can create sale promotions or sell off excess stock.

If you’ll be frequently revamping the layout of your store, make sure you think about interchangeable and non-permanent fixtures that don’t require huge amounts of effort and work to move. Shelving4Shops offers freestanding units that don’t require bolts or fixing to the wall, with a huge variety in the types of shelves that we offer.

Why not make a visit to our showroom where you can find examples of all our shelving, fully constructed so you can get a feel for how your store can be laid out to make sure your customers get the full shopping experience at your shop. We also sell top quality second hand shelving, so we can help if you need to kit your shop out on a budget. 

Shopping Psychology

When you want to pop into a shop and get a pint of milk, do you end up walking out with a basket full of other things you didn’t intend to buy? Supermarkets are brilliant at making us impulse buy, so how do they do it?

There are many different tricks to getting people to buy more than they intend to. Major brands and important, popular items are placed in the centre of aisles, increasing the length of time the shopper is in the shop and making sure they are exposed to as many items are possible.

Displays are everywhere! Not only do supermarkets have long, endless aisles, but even at the ends there are eye catching displays with even more products as are the till areas - so the customer is never not looking at products!

If the shop sells fresh bread, one of the oldest tricks in the book is pumping that freshly-baked smell into the store. It’s often poured out through the ventilation system throughout the entire day to give the illusion that the bread is being baked constantly, giving you the freshest product!

The endless psychology of shopping entices customers to buy more than they ever intended, in clever ways that customers simply don’t notice! 

Choosing Your Shelving

Finding the right shelving for your store is critical for the success of your business, to make sure your customers will have the best shopping experience and buy your products. You need to display your products clearly and efficiently, and to maximise the viewing exposure.

Start the planning by thinking about your products. What will you sell? Will you have heavy products? If so, you’ll need to make sure you have a display unit that can withstand the weight of your heaviest products.

Think about the dimensions of your products. The shape and size of the products needs to be taken into consideration when choosing the right shelving. Will the depth of a shelf be enough for you to stack products or will you need a peg board unit to hang them on? You have many options, so think about what will make your products look good.

The other things to consider include accessibility - how many of a particular item will you be holding? You need to ensure customers can get to your items easily and quickly, so make sure your shelving is adequate for your items.

Magazine Magic!

Magazines have a tendency to end up looking scruffy after they’ve been out for a while, so it pays to look after them and invest in specific magazine shelving to keep them secure and neat.

To prevent them getting damaged, Shelving4Shops sell specific shelving, designed to keep your magazines, stationery and even greeting cards neat and tidy. These units come with eight angled, tiered shelves, with a 470mm wide base, perfect for stacking newspapers. Additional shelves can be purchased and added if needed.

As with all their units, Shelving4Shops offer fully adaptable and adjustable magazine shelves, giving you the flexibility to create versatile and changeable displays. You’ll find the units strong and sturdy, giving you the peace of mind that when you buy, your products will be safely supported with high quality shelving that will last. These wall shelving units come in three different heights: 1.8m, 2.1m and 2.4m

These versatile units can be easily connected to other shelving units, so you can create unique runs or aisles that work for you. You can work these units into your displays to ensure your store flows and customers don’t bunch up where people stop to browse the magazines or cards, which can cause your store to look over-crowded or badly planned.