Monday, 16 September 2013

Boost Sales with Fill-in Products

A little extra shop shelving can allow you to offer existing customers extra products to encourage repeat business and acquire new customers. Have you thought about adding fill-in products to your stock to help boost sales? Many convenience stores and local retail shops are taking advantage of this simple method to maximise purchases by providing customers with a wider range of products so that they don't need to travel all the way to the supermarket. 

shop shelving accessories

Feature displays and extra products for commonly purchased fill-in items bring new consumers into your store and encourage regular customers to buy additional products when they visit. The type of fill-ins you stock will depend on your area, your other products and your customers, and might include:

  • Pet food and supplies
  • Health and beauty products
  • Home and garden products
  • Seasonal goods
  • Clothing, accessories and shoes
  • Car supplies and accessories
  • Paper goods

Local shoppers often don't want to drive all the way to a department store or supermarket to buy just a few items, so stocking popular products in a convenience store means that you can capture an extra sector of business. 

shop shelving accessories

If you have enough existing shelving for extra products, great! But if not, you might want to consider upgrading or adapting your shelving layout to allow for a new range of items. Gondola shelving is ideal for this as it provides double-sided shelving for maximum display space. Wire stacking baskets and dump bins also offer extra shelving at very little cost, enabling you to create displays in any spare area of your store, for example a line of bins by the counter where customers are queuing. End caps or end bays neaten up gondola and wall shelving runs and provide a whole extra unit of shelving to display seasonal and promotional items - perfect for fill-in products.

Fill-in products are the ideal "grab and go" sales, generating extra impulse buys and making your convenience store live up to its name as a convenient local shop!

If you need help brainstorming your shelving layout or working out which fill-in products might suit your clientele, talk to us at Shelving4Shops by calling 01455 221512 or visit our Midlands showroom to speak to one of our experienced retail shelving staff.

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